PROJECT BRIEF || WOODLANDS SWIM SCHOOL || SUZ WHITE
THE ISSUE: Urgency & Overwhelmed. Sound familiar?
After leaving a successful career in the pharmaceutical industry to pursue her passion of swim coaching, Suz White came to us with zero self-employment experience and quite honestly was terrified of going out on her own. She knew in her heart that swim coaching was the business she needed to be in, but was totally overwhelmed with everything she had to do in a short period of time and with a limited budget.
THE SOLUTION: Calmed Fears & Got Going. Lean on us!
—CAMPAIGN VOICE + MESSAGING
—SOCIAL MEDIA + MARKETING CAMPAIGN
We took Suz under our wing and started with the basics such as business name and banking / payment options. Through environmental photography, Tracy wanted to capture Suz’s unique ability to coach both children and adults. By using photos of actual lessons, prospective clients got a real sense of Suz’s techniques, and demeanor (She’s so fun and all her students adore her!). From there, Jennifer designed a gorgeous brand identity through a logo, social media graphics, business postcards and created a marketing campaign calendar. Vanessa consulted Suz on networking opportunities within the community, drafted and published a press release and created engaging Instagram and Facebook content to build a strong, local fan base.
ARE YOU READY FOR THE MAVENS TO CALM YOUR FEARS ABOUT STARTING A NEW BUSINESS?