PROJECT BRIEF || MELISSA ROUSWELL || TRAVELING VINEYARD

I have loved working with this team of ladies! Tracy has creative ideas for photos that capture my brand and my personality. She has a way of making me feel comfortable and look my very best!! Vanessa has helped me on branding myself on social media from getting my profile all set up, to helping me create posts and teaching me the basics of new platforms! She has been instrumental in educating my team on best practices as well for Facebook and Instagram. This team has helped me put my best self forward in the new digital world!
— Melissa Rouswell, Ruby Director, Traveling Vineyard

THE ISSUE: Successful Launch, let’s continue the momentum. Keep me flying!

Melissa was one of the first Traveling Vineyard wine guides in our area. After a super successful launch of her business, she contacted us to brainstorm ways to keep the momentum going.

THE SOLUTION: Fostering the spirit of “I can do that, too!”

—THE "NOT-SO-HEADSHOT" HEADSHOT
—ENVIRONMENTAL PHOTOGRAPHY
—CAMPAIGN VOICE + MESSAGING
—SOCIAL MEDIA + MARKETING CAMPAIGN

To expand her voice, build a fanbase and to educate others on wine guide opportunities, Vanessa sat down with Melissa and built out a plan. A main focus was Instagram. Vanessa created and managed the @morewinepleasetx Instagram account for a few months to launch Melissa’s voice in that space. Through this platform, Melissa was able to communicate how Traveling Vineyard changed her life. Through authentic, visually appealing and engaging posts, Melissa’s audience began to understand how being a wine guide could help pay bills and more - like dance classes for their little ones, camps for their teens, a vacation with their spouse and even the mortgage!

Melissa also needed some fun headshots and environmental shots to showcase what a wine tasting really looked like, because unless you have been to one, you might not know all it encompasses. Tracy attended one of Melissa’s tastings to catch her in action and the resulting shots encapsulated the atmosphere. This will enable Melissa to show off exactly what she does and encourage others to book a tasting or join her team!

ARE YOU READY TO KEEP THE MOMENTUM GOING WITH YOUR CURRENT BUSINESS?

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