PROJECT BRIEF || MELISSA ROUSWELL || TRAVELING VINEYARD
THE ISSUE: Successful Launch, let’s continue the momentum. Keep me flying!
Melissa was one of the first Traveling Vineyard wine guides in our area. After a super successful launch of her business, she contacted us to brainstorm ways to keep the momentum going.
THE SOLUTION: Fostering the spirit of “I can do that, too!”
—THE "NOT-SO-HEADSHOT" HEADSHOT
—CAMPAIGN VOICE + MESSAGING
—SOCIAL MEDIA + MARKETING CAMPAIGN
To expand her voice, build a fanbase and to educate others on wine guide opportunities, Vanessa sat down with Melissa and built out a plan. A main focus was Instagram. Vanessa created and managed the @morewinepleasetx Instagram account for a few months to launch Melissa’s voice in that space. Through this platform, Melissa was able to communicate how Traveling Vineyard changed her life. Through authentic, visually appealing and engaging posts, Melissa’s audience began to understand how being a wine guide could help pay bills and more - like dance classes for their little ones, camps for their teens, a vacation with their spouse and even the mortgage!
Melissa also needed some fun headshots and environmental shots to showcase what a wine tasting really looked like, because unless you have been to one, you might not know all it encompasses. Tracy attended one of Melissa’s tastings to catch her in action and the resulting shots encapsulated the atmosphere. This will enable Melissa to show off exactly what she does and encourage others to book a tasting or join her team!
ARE YOU READY TO KEEP THE MOMENTUM GOING WITH YOUR CURRENT BUSINESS?