PROJECT BRIEF || SHOP SO STELLA || MICHELE KRAULIS

When I began this journey, I had a vision and a mission. I had no idea of the depth needed and each tiny step to be taken to build such an effective campaign. The Mavens helped me immensely sort through everything I had not thought of and guided me through the process each step of the way. Their attention to detail and collaborative approach proved to be most valuable along my entrepreneurial journey.
— Michele Kraulis, Owner Shop So Stella

THE ISSUE: New Business Idea + Life Experience - - -> How do I make my passion profitable?

Michele knows fashion + is confident in her faith. Being able to style herself during difficult financial + emotional times of her life gives her a relatable platform. Many women find themselves struggling with their own happiness due to their circumstances. It is Michele’s dream to be a light in the lives of other women through fashion + encouragement gifts. Michele asked us to turn her passion into a business + we were ready to get started!

THE SOLUTION: Stylized Photos + Freshly Designed Website + Telling Copy + Promotion Plan. Giving life to a dream!

—ENVIRONMENTAL PHOTOGRAPHY
—NOT SO HEADSHOTS, HEADSHOTS
—CAMPAIGN VOICE + MESSAGING
—UPDATED BIO
—WEBSITE DESIGN
—SOCIAL MEDIA

When we first met Michele, we knew her heart was true + giving. Through her own life experiences she had a lot to share and a lot to say. Michele had an idea to combine her passion for fashion + her strong faith + her life experiences. She wasn’t sure how to create a small business from her talents, empathy + strong will. She was referred to us + we were grateful for the challenge!

With so many wonderful ideas, Michele needed our guidance to focus on a few that would lead to a profitable plan. We helped her create a platform that would bring lovingly chosen fashion to women through a monthly subscription service. With so many subscription services currently in the marketplace, we helped Michele focus on what makes her different . . . her story + her give back piece. By keeping her journey + generosity the base of her business, it allows her to foster her passion + make money.

It has been a true pleasure working with Michele + her dream, So Stella! One thing we are sure of - her grandmother + the inspiration behind the business is watching over Michele + is very proud of her! (We are, too!)

CLICK HERE TO SEE SHOP SO STELLA'S SITE

ARE YOU READY FOR THE MAVENS TO HELP YOU KICK-START YOUR SMALL BUSINESS?

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