PROJECT BRIEF || SHOP SO STELLA || MICHELE KRAULIS
THE ISSUE: New Business Idea + Life Experience - - -> How do I make my passion profitable?
Michele knows fashion + is confident in her faith. Being able to style herself during difficult financial + emotional times of her life gives her a relatable platform. Many women find themselves struggling with their own happiness due to their circumstances. It is Michele’s dream to be a light in the lives of other women through fashion + encouragement gifts. Michele asked us to turn her passion into a business + we were ready to get started!
THE SOLUTION: Stylized Photos + Freshly Designed Website + Telling Copy + Promotion Plan. Giving life to a dream!
—NOT SO HEADSHOTS, HEADSHOTS
—CAMPAIGN VOICE + MESSAGING
When we first met Michele, we knew her heart was true + giving. Through her own life experiences she had a lot to share and a lot to say. Michele had an idea to combine her passion for fashion + her strong faith + her life experiences. She wasn’t sure how to create a small business from her talents, empathy + strong will. She was referred to us + we were grateful for the challenge!
With so many wonderful ideas, Michele needed our guidance to focus on a few that would lead to a profitable plan. We helped her create a platform that would bring lovingly chosen fashion to women through a monthly subscription service. With so many subscription services currently in the marketplace, we helped Michele focus on what makes her different . . . her story + her give back piece. By keeping her journey + generosity the base of her business, it allows her to foster her passion + make money.
It has been a true pleasure working with Michele + her dream, So Stella! One thing we are sure of - her grandmother + the inspiration behind the business is watching over Michele + is very proud of her! (We are, too!)
ARE YOU READY FOR THE MAVENS TO HELP YOU KICK-START YOUR SMALL BUSINESS?