PROJECT BRIEF || SCULPT PILATES || LINDSAY ENGLISH
THE ISSUE: A Few Established Clients + Real Expertise - - -> Ready to Expand. Is this you, too?
Lindsay trained and established herself as a successful Pilates instructor, at a local studio. After building a solid client list, studying the art and honing her skills, Lindsay was ready to branch out + open her very own Pilates business. She had the expertise, experience and enthusiasm to make it happen - all she needed was a professional brand to showcase her passion. Lindsay turned to us to kick-start her business + we were thrilled to help!
THE SOLUTION: Official Branding, Landing Page + Updated Photos. Here to make you shine!
—CAMPAIGN VOICE + MESSAGING
Our strategic approach for SCULPT Pilates all began with Lindsay's contagious energy - she's just awesome to be around + it was our job to share that with her prospective clients! We knew that a private Pilates studio needed to showcase its personality as people like to really know the person of the business before signing up. First to-do - - -> pictures! Tracy created a photo shoot that beautifully illustrated Lindsay's strength, determination and commitment to health + fitness. To appeal to all fitness levels, Lindsay also recruited current clients to demonstrate the personal attention that is paid to each and every customer + to show how Pilates is really for EVERYONE. Jennifer then created a stunning logo, color palette and landing page to further highlight the strength + beauty of this new brand. She also designed gorgeous business cards + social media graphics. A true branding masterpiece! Vanessa took the lead on business name brainstorming, the landing page content, brand messaging as well as drafted an updated bio to give prospective clients a true look at the person behind the business. We are proud + thrilled to be a part of SCULPT Pilates!
ARE YOU READY FOR THE MAVENS TO HELP YOU KICK-START YOUR SMALL BUSINESS?