PROJECT BRIEF || RIGHT NEXT DOOR DESIGNS || MICHELLE HARPER
THE ISSUE: Career Change + New Business Brand. Ready to follow your passion?
Our client, Michelle, left her corporate gig to pursue her interior decorating passion full-time by launching Right Next Door Designs. As a talented designer kicking-off her new business was both exciting and new! She had the experience and enthusiasm, she just needed guidance to develop her brand and the right tools to spread the word.
THE SOLUTION: Photos + Design + Social = A Winning Trio!
—THE "NOT-SO-HEADSHOT" HEADSHOTS
—CAMPAIGN VOICE + MESSAGING
—SOCIAL MEDIA + MARKETING CAMPAIGN
—MAIL CHIMP TEMPLATE + CAMPAIGN
We put our heads together and created a true branding package that helped Michelle develop her brand, solidify her services and build out a process for future growth. Tracy captured headshots in Michelle’s beautifully self-decorated home. The pictures represented her true design style as well as her personality. Using the new photos and Michelle’s favorite color palette as inspiration, Jennifer designed gorgeous logos to support the Right Next Door Designs name. With a solid logo and brand look, Michelle had the confidence to approach new clients with her menu of services. Next, Jennifer took these finalized branding elements and created a complete website for Michelle’s new business. New and returning clients had an online place to visit that featured Michelle’s style, products and events. To get the word out and build momentum around Right Next Door Designs, Vanessa set-up Facebook, Twitter, Instagram and Pinterest accounts for Michelle. Through these platforms and a month long social launch, Michelle’s social following grew and her fans were engaged with the content. We are so thankful that Michelle trusted her brand with us and look forward to seeing what she designs next!
EXAMPLES OF THE "NOT-SO-HEADSHOT" HEADSHOTS
EXAMPLES OF ENVIRONMENTAL PHOTOGRAPHY
ARE YOU READY FOR THE MAVENS TO TAKE YOUR FANTASTIC IDEA TO THE NEXT LEVEL?