PROJECT BRIEF || DEBORAH KASCHIK || THE YOUNG LEARNERS
THE ISSUE: Low Numbers & Lack of Awareness. HOW DO WE REACH THE RIGHT PEOPLE?
The Young Learners, a successful locally owned and operated business for the past 10 years, was presented with the new challenge of boosting enrollment at their Linder Young Learners Academy location and increasing awareness of their The Learning Lane at Linder program which provides services to children with Autism or language delays, in the Northwest Houston Area.
THE SOLUTION: Visual Appeal & Education. Promote what makes you different!
—PROJECT UPDATE: WEBSITE REDESIGN | Recently, the needs of The Young Learners changed + their business continues to expand [So exciting!]. They approached us with a project - consolidating four current / separate websites into ONE. The goal was to create a hub for all of their locations while increasing the brand awareness of the group. It took time + collaboration, but we are so proud of the results. We invite you to take a look - - -> theyounglearners.com
—CAMPAIGN VOICE + MESSAGING
—SOCIAL MEDIA + MARKETING CAMPAIGN
—PRINT ITEMS [RACK CARDS + ADVERTISING]
We put our heads together and right away knew what we were missing! It was time to take professional photos to showcase the facility, the children and the staff. We needed to tell a visual story of just how awesome they are! Tracy designed an amazing photo shoot and the client ended up with a library of authentic, colorful and stunning photos. Once the photos were selected and Vanessa created the campaign voice + messaging, Jennifer was able to design beautiful, clean and informative elements to help spread the word. Rack cards and social media graphics were developed to promote a “Now Enrolling” message as well as highlighting the amazing Autism services offered. The combination of visually appealing photos and gorgeous graphics produced effective marketing tools. Vanessa was then able to take those elements and build social media ads and posts - all boosting awareness and leading interested families to call or visit Linder Young Learners Academy.
HOW CAN THE MAVENS HELP YOU REACH THE RIGHT PEOPLE?