PROJECT BRIEF || KATHY GREGORY || kg WELLNESS
THE ISSUE: Certified & Ready to Go. Where do I start?
KG wellness was created by Kathy Gregory, a soft spoken, charming lady with a southern drawl that is passionate about health and wellness. Kathy’s journey as a wellness coach began after she realized she was putting everything- kids, work, family, volunteering- before her own health and well-being. She went through a year long certification course with the Institute of Integrative Nutrition and successfully became a Certified Health Coach. She was ready to launch her business, but sat wondering … what’s next?
THE SOLUTION: Complete Branding Package + Client Passion + Understanding of What it Takes!
—BUSINESS BRANDING AND LOGO
—PRINT ITEMS [BUSINESS CARDS, STICKERS, INTENTION CARDS, NOTEPADS]
—THE "NOT-SO-HEADSHOT" HEADSHOT
—CAMPAIGN VOICE + MESSAGING
—SOCIAL MEDIA + MARKETING CAMPAIGN
—MAIL CHIMP CAMPAIGN + TEMPLATE
—WEBSITE DESIGN + LAUNCH CAMPAIGN
This wasn't just a new business but a new lifestyle that she really wanted to share with clients and make a difference in each of their lives She wanted to help them achieve their goals while navigating this most-of-the-time difficult journey. Jennifer created a brand identity through logos, social media graphics, website and business materials that perfectly showcased the joy behind KG Wellness.
Tracy knew that a “power” headshot would not do, as she has a relaxed vibe and we both wanted something a little more fun, colorful, and creative. Tracy had the idea to do her main headshots in the produce section of a grocery store, because the bright colors and subject matter matched the brand Jennifer conceived of perfectly! The rest of the shots were more “action oriented” so we could show off just what Kathy does. We borrowed a friend’s beautiful and modern kitchen and got to work with the meal planning, exercise, and one-on-one coaching shots.
Vanessa took all of this ridiculously amazing content and ran with it! She created social media accounts suited to the business. Then, managed posts, drafted content, created events, sent updates on Facebook, Twitter & Instagram. We also drafted and distributed a press release announcing KG Wellness to the community!
EXAMPLES OF "NOT-SO-HEADSHOT" HEADSHOTS
EXAMPLES OF ENVIRONMENTAL PHOTOGRAPHY
ARE YOU READY FOR THE MAVENS TO GUIDE YOU THROUGH THE PROCESS OF STARTING A NEW BUSINESS?